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long story short
Modna Kasta, once an invite-only online shopping club, responded to the growing e-shopping trend and increased user demand by deciding to open its platform to everyone. The transition itself needed significant enhancements to its core business element - the online marketplace.
The main challenge revolved around the looming tech collapse in the form of website performance. It threatened to bring down the entire platform, and with it, the entire business. At the time, it was outdated and franchised from another fashion platform, demanding redesign, extensive fixes, ongoing maintenance, and improvements to keep up with the growing user base as well as the rapidly changing and scaling business model of Modna Kasta. Operating on a flash sales model, featuring frequent, short-term discounts throughout the day, it gave rise to huge spikes in user traffic and disruptive events occurring multiple times daily. Adding to the complexity, the company's ambitious year-end TV campaign was rapidly approaching, promising to cause a 3X surge in website traffic, already pushing its tech capabilities to their limits.
In response, our dedicated team rescued the product, having executed a swift major intervention to ensure the scaling of operations and achieve business goals.
The outcome: Modna Kasta successfully grew its user base to 1.5M registered users, establishing itself as the leading company in its niche with over 200,000 unique daily visitors. By year-end, the company had achieved remarkable 12X growth, with a store turnover of approximately $23 million and 435,000 orders delivered.
key outcomes
world’s top 5%
fastest website according to Alexa rank, 2012
3X increase
of registered users - from 430K to 1.5M
1st place
in its category for having 200K unique daily active users
client testimonial
team setup
1
Team Lead
3
Back-End Engineers
1
Front-End Developer
1
iOS Developer
1
UX Designer
1
QA Engineer
1
Product Manager
meet the team
what we did
- Partial rebuild of the website's architecture to make it scalable and handle high loads
- Executing a full website redesign
- Automating the development process
- Ensuring quality assurance and quality control
- Creating a robust RESTful mobile API and mobile applications for both iOS and Android
- Enhanced platform stability through the implementation of an error tracking system equipped with monitoring, call support, and additional features
- Streamlining request flows from various departments (marketing, analytics, customer support, finances, etc.), expediting feature deployment to production, and maximizing their effectiveness for the business
technologies
- Python/Django
- Postgresql/PgBouncer
- Chef, Vagrant
- Nginx
- Fabric, South
- Memcached
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